Changelog

What changed in MediaContext, every two weeks.

Cycle 1

MediaContext v1: seller workstreams, evidence-stamped profiles, and buying committees

MediaContext v1 ships the core publisher intelligence workspace across five seller workstreams, evidence-stamped account profiles, buying committees, and workspace-scoped signals.

Workstreams: Land, Expand, Defend, Analyze, and Optimize

  • Land, Expand, and Defend queues: Rebuilt around a shared queue scored against your workspace company and competitors. Land combines competitive win and greenfield prospects; Expand and Defend roll child domains up under validated corporate parents.
  • Analyze workstream: Sales-house market share by country, IAB category, and traffic tranche, with snapshot-over-snapshot movement deltas, a sourced vendor directory, and the Prebid.js adapter and module catalog.
  • Optimize workstream: Book-of-business yield and stack recommendations benchmarked against category and traffic-tranche peers, backed by live Prebid.js page observations.

Publisher profiles and database

  • Full account pages and triage drawer: Dedicated publisher profiles at /accounts/:domain with Overview, Stack, Supply, Ads, Performance, and People tabs plus a workstream context strip, while keeping the Database drawer for fast triage.
  • Source-stamped evidence and quality scoring: Every profile card stamps its source and observation date. Added evidence-backed quality and MFA risk classification, first-party HQ country resolution, and a Trending Sites view across 21 markets.
  • Buying committees: Automated committee mapping resolves publisher revenue, ad operations, and programmatic contacts into a workspace contact graph.

Signals, saved views, and workspace setup

  • Signals and movement tracking: Dated per-publisher signal observations, seeded default rules, and snapshot-diff events when market share or Optimize recommendations shift.
  • Saved views, command palette, and CSV export: Workspace-persisted saved views, a Cmd+K command palette for navigation, actions, and recent accounts, page-jump pagination, and column-preserving CSV exports with confirmation above 5,000 rows.
  • Unified company context: First-run pilot onboarding and consolidated Settings infer your company, competitors, and target markets from web and sellers.json evidence.