Chrome's ad weight tracks demand. Ad density tracks clutter.
Across 12,154 publisher origins, Ad CPU rises with wrappers, identity providers and refresh. Ad Density rises with the ads-to-content ratio and reseller count.
Read the report 14 min readResearch
Field notes from the publisher web. What we observed, what it might mean, and what the data cannot tell us yet.
Measured in the browser. Open to inspection.
Each report includes its method and evidence. A claim should survive a click on the source.